TED Fellow Bruce Friedrich plans to compete with the meat industry on its own terms -- by creating alternatives to conventional meat that taste the same or better and cost less.
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We humans
Not ready to be vegan? Here are 5 tweaks to make your diet more Earth-friendly
January 20, 2021
If you want to cut your carbon emissions, you don't necessarily need to cut out meat altogether. Making a few changes to your diet can have significant benefits for the environment and for your health.
Continue readingWe humans
How to persuade your favorite meat eater to try a meatless Monday
August 21, 2019
If we want the people in our lives to put down their steak knives and seriously consider changing their diets, we need to change the conversations we’re having with them, says food innovator Bruce Friedrich. Here's what to say -- and what not to say.
Continue readingLive from TED2019
In Case You Missed It: Highlights from day 1 of TED2019
April 16, 2019
The theme of TED2019 is "Bigger than us," and day 1 did not disappoint. Even though it had just three sessions, they were chock-full of compelling ideas and calls for action.
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