Bruce Friedrich

Christian, Connector, Entrepreneur, Environmentalist, Policy maker, Potential employer, Technologist

Bruce Friedrich is a respected figure in the alternative protein industry, known for his leadership as the President and Founder of The Good Food Institute (GFI). Through GFI, Bruce spearheads global initiatives aimed at advancing plant-based, fermentation-derived, and cultivated meats to address pressing challenges in the food system. His expertise lies in advocating for sustainable and just protein sources, emphasizing the importance of modernizing meat production to combat climate change and enhance food security. With a background in education and a strong commitment to sustainable food systems, Bruce leads a dedicated team at GFI, working tirelessly to promote alternative proteins and drive positive change in the food industry through strategic planning, team management, and collaboration with stakeholders worldwide.

using food tech to save the world.

We need to devote Manhattan Project level resources to creating alternatives to conventionally produced meat. Most people won't stop eating meat, but we can produce meat from plants and cultivate meat directly from cells, thereby solving the problems associated with conventional meat production, from antibiotic resistance (which will kill more people than cancer by 2050) to exacerbated climate change.

alternative proteins, biodiversity loss, climate change, cultivated meat, entrepreneurship, food policy, food security, global health, nutrition, pandemic risk, plant-based meat, supply chains & food systems

Three TEDx talks * Ted Fellow * TED radio hour on climate * TED 2019

narrowly avoiding death on my bike (very narrowly in some cases)