With his show 99% Invisible, Roman Mars discovered new ways to jolt public radio out of its old paradigms, while at the same time spinning riveting tales of design.

Why you should listen

From its humble beginnings in his home, Roman Mars’ podcast and radio show 99% Invisible accumulated a massive following to become a broadcast and internet phenomenon. Its premise -- 10- to 20-minute episodes focused on a single compelling story -- subverts public radio’s reliance on long, strictly formatted shows, and has garnered national praise.

Over a series of three runaway crowdsourced fundraising campaigns, 99% Invisible generated over $1.2 million, making Mars the most successful crowdfunded journalist in Kickstarter history.

What others say

His revelations are just the sort of thing listeners might be tempted to bring up over cocktails.
Mother Jones, September 28, 2013

Roman Mars’ TED Talk

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