Josephine Philips aims to build a culture of conscious consumption, enabling people to easily repair and reuse clothing rather than relying on fast fashion.
Why you should listen
Seeking an alternative to the environmentally destructive fast-fashion industry, Josephine Philips became interested in sustainable clothing while studying physics and philosophy at King's College London. She created SOJO, a platform that simplifies the process of repairing and altering your clothes. After you book your repair or tailoring needs on their app, SOJO collects your clothing, fulfills your request and delivers the fixed items back to your door within a week.
By the age of 24, Philips raised £2.4 million for SOJO, earning a spot on Forbes's "30 Under 30" and Vogue Business's "100 Innovators" lists. The startup established its first in-house tailoring and repairs studio in 2023, and while services are currently available in London, Philips has plans to expand to other locations in the UK and beyond.
By the age of 24, Philips raised £2.4 million for SOJO, earning a spot on Forbes's "30 Under 30" and Vogue Business's "100 Innovators" lists. The startup established its first in-house tailoring and repairs studio in 2023, and while services are currently available in London, Philips has plans to expand to other locations in the UK and beyond.
