Dan Ariely questions the forces that influence human behavior and the irrational ways we often behave.

Why you should listen

Dan Ariely is a professor of psychology and behavioral economics at Duke University and a founding member of the Center for Advanced Hindsight. He is the author of the bestsellers Predictably Irrational, The Upside of Irrationality, The Honest Truth About Dishonesty, Dollars and Sense and Amazing Decisions -- as well as the TED Book Payoff: The Hidden Logic that Shapes Our Motivations. He is also co-creator of the film documentary (Dis)Honesty: The Truth About Lies.

Dan Ariely’s TED Talks

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