Dan Ariely questions the forces that influence human behavior and the irrational ways we often behave.

Why you should listen

Dan Ariely is a professor of psychology and behavioral economics at Duke University and a founding member of the Center for Advanced Hindsight. He is the author of the bestsellers Predictably IrrationalThe Upside of IrrationalityThe Honest Truth About DishonestyDollars and Sense and Amazing Decisions -- as well as the TED Book Payoff: The Hidden Logic that Shapes Our Motivations. He is also co-creator of the film documentary (Dis)Honesty: The Truth About Lies.

Dan Ariely’s TED Talks

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