Cristina Junqueira has helped redefine how Brazilians access their money and participate in commerce.
Why you should listen
Cristina Junqueira is a Brazilian entrepreneur and the cofounder of Nubank, one of the world's largest digital banking platforms. She has been at the forefront of revolutionizing financial services in Latin America and serving their more than 75 million customers across the region.
Cristina Junqueira’s TED Talk
Cristina Junqueira, Elena Crescia
How to discover your business's competitive advantage
13 minutes 35 secondsWhat does it take to start something as big as a bank from scratch? Social entrepreneur Cristina Junqueira did just that when she cofounded Nubank in her native Brazil, identifying the challenges people faced at traditional banks (like long lines and wait times) as an opportunity to take a different approach. It's a lesson on how listening to "customer pain" can turn into your competitive advantage -- and even disrupt a stagnant industry in need of improvement. (This conversation is hosted by TEDxSãoPaulo organizer and curator Elena Crescia.)Posted Mar 2023
