Balachandar Kaliappan

Athlete, Blogger, Consultant, Educator/Teacher, Marketer, Photographer, Single

I am a consumer behavior researcher, data analyst, and educator passionate about understanding how people make decisions and how data can be used to solve real-world problems. My work combines insights from consumer psychology, behavioral science, and advanced analytics to uncover patterns in human behavior and translate them into meaningful actions. With a background spanning research, teaching, and data analytics, I enjoy bridging the gap between theory and practice, helping organizations make better decisions through evidence-based insights. I am particularly interested in sustainable consumption, decision-making, and the role of data in creating positive social and business impact.

Marketing Management, Technology, Human Resource Management and Arts.

Consumer Behavior, Market Research, Psychology

When I was doing my MBA, Systems Professor Mr. Subramanian showed us a video which made everyone to think, and showed us how and where we would be in 2015. A speech by Pranav Mistry is projected on a white board, in that video he explains about sixth sense technology for about 18 minutes. Its no way related to me because I am an Horticulture graduate, but I could able to understand the core value and depth of the project. The presentation given was so simple where even a layman can understand. Seeing that again I started browsing for that video, some how I found the video on Youtube. At last I found that it was made available to everyone through an organization called TED. I searched about TED and found many more videos which is interesting and also informative. One of my good friend Veeraraghavan who is pursuing his Masters in Power Engineering help me in understanding TED a lot.

Athletics, Basketball and Cricket.