Antonio Hyder

Business adviser, Business mentor, Connector, Consultant, Educator/Teacher, Engineer, Entrepreneur, Marketer, Startup, Writer/Editor

Accomplished professor of marketing and marketing professional specialised in innovation, digital marketing & online consumer behaviour and international marketing. Throughout my professional career, working for pioneering Internet and Technology-related companies including Citylogo.com, Universal Records and Virgin Europe, I have lectured in parallel at universities and business schools worldwide including Tokyo, Barcelona, Melbourne, London, San Francisco and Lithuania. I am the first person to have completed an International PhD at The University of Valencia (2011) obtaining the highest grade. My professional interest in to grow globally innovative companies utilizing the power of Marketing Scientific research. My academic research interests are online consumer behaviour, online marketing and e-tourism whilst having an interest in innovation. I also conduct global marketing consultancy projects applying marketing scientific research to Internet and innovative technology companies. I am an expert reviewer for the EU government H2020 and FP7 R&D programmes and participate actively as an expert in research-academia-industry conferences.

Ted Secrets of Personal Success http://tedxtalks.ted.com/video/Los-secretos-del-éxito-personal

My talk focuses on how to achieve any personal objective however complex it may be through a number of steps. The success formula has been achieved after analyzing the lives of 4 record producers at the forefront of musical innovation, who created the concepts for which they are famously known globally: David Morales (an innovator in the house music scene and one of the first global DJs), Trevor Horn (creator of the 80's), Ryuichi Nakamoto (the most famous Japanese producer) and Quincy Jones (producer, empresario and humanitario and the top grammy award winner). Music is one of the most complex areas in global technological business. The talk was contrasted with the experience of fashion executive Yassine Sibari, Executive Director of Alhokair in the Middle East, that runs the global Inditex brands including Zara.