Name: Cradle to cradle design
Uploaded: 2007-04-06T18:03:00Z
Duration: 19 min 45 s
Description: Green-minded architect and designer William McDonough asks what our buildings and products would look like if designers took into account "all children, all species, for all time."

Green-minded architect and designer William McDonough asks what our buildings and products would look like if designers took into account "all children, all species, for all time."

Cradle to cradle design

Changing how things are made can create a world that supports all life, not just human needs. A discarded hospital monitor in Los Angeles can poison a family in China, while a building’s green roof can bring birds back in days. Instead of seeing resources as limits, design can embrace the idea of abundance powered by sunlight and closed material cycles. By reimagining products and cities, society can achieve economic vitality and ecological harmony.

Designing for Abundance, Not Just Survival, Transforms Our Future

*Cradle to Cradle*

architecture

business

china

cities

culture

design

environment

global issues

sustainability

technology

TED Stage Talk

William McDonough: Cradle to cradle design