王聖捷: 因大數據而失準的視野

因大數據而失準的視野

為什麼即使擁有空前巨大的數據量，還有這麼多公司選錯了？藉由諾基亞、網飛、和古希臘先知的故事，王聖捷簡潔易懂地解釋了大數據是什麼，還揭示了大數據隱藏的陷阱。她建議我們應重視「厚數據」──也就是與現實中的人們溝通而獲得的寶貴、不可計量的洞察觀點──以期做出正確的商業選擇，並戰勝未知。

Big data promises clear answers, yet over 73 percent of projects fail to deliver profits or breakthroughs. When Nokia ignored small but powerful human stories about smartphone demand, it missed a turning point and lost its lead. Even the ancient oracles needed interpreters to transform trance-like visions into actionable advice. True understanding comes from blending large-scale patterns with the deep meaning found in lived experience.