為什麼即使擁有空前巨大的數據量，還有這麼多公司選錯了？藉由諾基亞、網飛、和古希臘先知的故事，王聖捷簡潔易懂地解釋了大數據是什麼，還揭示了大數據隱藏的陷阱。她建議我們應重視「厚數據」──也就是與現實中的人們溝通而獲得的寶貴、不可計量的洞察觀點──以期做出正確的商業選擇，並戰勝未知。

因大數據而失準的視野

Big data promises clear answers, yet over 73 percent of projects fail to deliver profits or breakthroughs. When Nokia ignored small but powerful human stories about smartphone demand, it missed a turning point and lost its lead. Even the ancient oracles needed interpreters to transform trance-like visions into actionable advice. True understanding comes from blending large-scale patterns with the deep meaning found in lived experience.

Data Alone Fails Without Human Insight and Context

algorithm

behavioral economics

business

decision-making

data

TEDx

TEDx Talk

王聖捷: 因大數據而失準的視野