翠西娅·王: 大数据掩盖下的人性

大数据掩盖下的人性

为何有了大数据的支持，如此多的企业还是做出了错误的决策？通过诺基亚、Netflix和古希腊先知的故事，翠西娅·王深入浅出地解释了大数据，指出了它的隐患，并建议我们应该更多地关注“厚数据”——珍贵的、不可量化的思想和情感，来源于有血有肉的人——才能做出正确的商业决策，并在新领域取得成功。

Big data promises clear answers, yet over 73 percent of projects fail to deliver profits or breakthroughs. When Nokia ignored small but powerful human stories about smartphone demand, it missed a turning point and lost its lead. Even the ancient oracles needed interpreters to transform trance-like visions into actionable advice. True understanding comes from blending large-scale patterns with the deep meaning found in lived experience.