为何有了大数据的支持，如此多的企业还是做出了错误的决策？通过诺基亚、Netflix和古希腊先知的故事，翠西娅·王深入浅出地解释了大数据，指出了它的隐患，并建议我们应该更多地关注“厚数据”——珍贵的、不可量化的思想和情感，来源于有血有肉的人——才能做出正确的商业决策，并在新领域取得成功。

大数据掩盖下的人性

Big data promises clear answers, yet over 73 percent of projects fail to deliver profits or breakthroughs. When Nokia ignored small but powerful human stories about smartphone demand, it missed a turning point and lost its lead. Even the ancient oracles needed interpreters to transform trance-like visions into actionable advice. True understanding comes from blending large-scale patterns with the deep meaning found in lived experience.

Data Alone Fails Without Human Insight and Context

algorithm

behavioral economics

business

decision-making

data

TEDx

TEDx Talk

翠西娅·王: 大数据掩盖下的人性