*Where Good Ideas Come From*

Interventions to prevent hypothermia at birth in preterm and/or low birthweight infants

NeoNurture: Car Parts Incubator

NeoNurture Incubator

Achieving appropriate design and widespread use of health care technologies in the developing world

Better by Design: How Empathy Can Lead to More Successful Technologies and Services for the Poor

Going Above and Beyond: Why FDA Approval Doesn’t Mean Equipment Is Safe for Developing Countries, and What to Do About It

Timothy Prestero pensou que tinha projetado a incubadora perfeita para os recém-nascidos nos países em desenvolvimento — mas a sua equipa aprendeu uma dura lição quando não conseguiu colocar a ideia na linha de produção. Um manifesto sobre a importância do "design" para ser usado no mundo real, em vez de para ganhar prémios. 
(Filmado no TEDxBoston).

Façam "design" para pessoas, não para prémios

Great design fails if it does not work in the real world, no matter how stunning or celebrated it is. A much-praised infant incubator ended up used only for a photo shoot, revealing that success depends on manufacturing, distribution, and actual use. Impact comes from understanding who chooses, uses, and maintains a product, not just from inventing clever solutions. Designing for outcomes means accepting that products, not users, must adapt to reality.