*Where Good Ideas Come From*

Interventions to prevent hypothermia at birth in preterm and/or low birthweight infants

NeoNurture: Car Parts Incubator

NeoNurture Incubator

Achieving appropriate design and widespread use of health care technologies in the developing world

Better by Design: How Empathy Can Lead to More Successful Technologies and Services for the Poor

Going Above and Beyond: Why FDA Approval Doesn’t Mean Equipment Is Safe for Developing Countries, and What to Do About It

ティモシー・プレステロは、途上国の新生児のために完璧な保育器をデザインしたと思っていました。でもそれは製品化に失敗し、彼のチームは厳しい教訓を学びます。賞賛されるためのデザインではなく、実世界での使用に役立つデザインの大切さを謳うマニフェストの誕生です（TEDxBostonで収録)。

ティモシー・プレステロ：賞ではなく人のためのデザインを

Great design fails if it does not work in the real world, no matter how stunning or celebrated it is. A much-praised infant incubator ended up used only for a photo shoot, revealing that success depends on manufacturing, distribution, and actual use. Impact comes from understanding who chooses, uses, and maintains a product, not just from inventing clever solutions. Designing for outcomes means accepting that products, not users, must adapt to reality.

Awards Don’t Change Lives, Thoughtful Design Does

Watch: So you designed for people. Now what?

TEDx

design

health care

product design

TEDx Talk

Timothy Prestero: ティモシー・プレステロ：賞ではなく人のためのデザインを