Name: Timothy Prestero: Dizajn za ljude, a ne nagrade
Uploaded: 2012-08-16T15:00:41Z
Duration: 10 min 48 s
Description: Timothy Prestero mislio je da je dizajnirao savršeni inkubator za novorođenčad za svijet u razvoju -- ali njegov je tim naučio tešku lekciju kad se nije uspio probiti u proizvodnju. Ovo je manifest o važnosti dizajniranja za svijet stavrne upotrebe, radije nego za nagrade. (Snimljeno na TEDxBoston).

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Timothy Prestero mislio je da je dizajnirao savršeni inkubator za novorođenčad za svijet u razvoju -- ali njegov je tim naučio tešku lekciju kad se nije uspio probiti u proizvodnju. Ovo je manifest o važnosti dizajniranja za svijet stavrne upotrebe, radije nego za nagrade. (Snimljeno na TEDxBoston).

Timothy Prestero: Dizajn za ljude, a ne nagrade

Great design fails if it does not work in the real world, no matter how stunning or celebrated it is. A much-praised infant incubator ended up used only for a photo shoot, revealing that success depends on manufacturing, distribution, and actual use. Impact comes from understanding who chooses, uses, and maintains a product, not just from inventing clever solutions. Designing for outcomes means accepting that products, not users, must adapt to reality.