Name: Tales of creativity and play
Uploaded: 2008-11-06T01:00:00Z
Duration: 27 min 37 s
Description: At the 2008 Serious Play conference, designer Tim Brown talks about the powerful relationship between creative thinking and play -- with many examples you can try at home (and one that maybe you shouldn't).

Tim Brown: Tales of creativity and play

Tales of creativity and play

At the 2008 Serious Play conference, designer Tim Brown talks about the powerful relationship between creative thinking and play -- with many examples you can try at home (and one that maybe you shouldn't).

Creative breakthroughs often come from environments where play and trust flourish. When adults engage in playful activities—like drawing a neighbor in 30 seconds or building quick prototypes—they become less afraid of sharing wild ideas. Companies such as IDEO fill their offices with playful symbols, from finger blasters to decorated meeting rooms, to foster security and risk-taking. Relearning childhood behaviors like exploration, building, and role-play helps teams overcome embarrassment and generate authentic, innovative solutions.