職業デザイナ達は、小ぎれいでスタイリッシュなものを作ることだけで頭がいっぱいになっているとティム・ブラウンは警告しています。 清潔な水の提供という緊急の課題においても デザイナーはもっと大きな役割を果たすことができます。彼が訴えるのは、地域に根ざし、共同作業による、参加方式の「デザイン思考」です。

ティム・ブラウン：デザイナーはもっと大きく考えるべきだ

Design goes beyond making things pretty or marketable; it shapes systems that can change lives. In the 19th century, the Great Western Railway was imagined as a seamless journey from London to New York, long before 'design' became a profession. Today, approaches like rapid prototyping and community participation have lowered the cost of vital medical devices from $200 to $4 in India. When design thinking focuses on real human needs, it tackles challenges like clean water, healthcare, and education on a global scale.

Design Thinking Transforms Problems Into Bold, Human-Centered Solutions

*Change by Design*

How to take creative direction from the Earth’s operating system

business

design

history

product design

graphic design

sustainability

TED Stage Talk

Tim Brown: ティム・ブラウン：デザイナーはもっと大きく考えるべきだ