Tim Brown soutient que la profession des designers est préoccupée par la création d'objets chics et à la mode -- alors même que des questions pressantes comme l'accès à l'eau potable montrent qu'elle a un rôle plus important à jouer.  Il appelle à un mouvement vers une "pensée design" locale, collaborative et participative.

Tim Brown urge les designers à penser grand

Design goes beyond making things pretty or marketable; it shapes systems that can change lives. In the 19th century, the Great Western Railway was imagined as a seamless journey from London to New York, long before 'design' became a profession. Today, approaches like rapid prototyping and community participation have lowered the cost of vital medical devices from $200 to $4 in India. When design thinking focuses on real human needs, it tackles challenges like clean water, healthcare, and education on a global scale.

Design Thinking Transforms Problems Into Bold, Human-Centered Solutions

*Change by Design*

How to take creative direction from the Earth’s operating system

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TED Stage Talk

Tim Brown: Tim Brown urge les designers à penser grand