Name: Designers -- think big!
Uploaded: 2009-09-29T09:10:00Z
Duration: 16 min 33 s
Description: Tim Brown says the design profession has a bigger role to play than just creating nifty, fashionable little objects. He calls for a shift to local, collaborative, participatory "design thinking" -- starting with the example of 19th-century design thinker Isambard Kingdom Brunel.

Tim Brown says the design profession has a bigger role to play than just creating nifty, fashionable little objects. He calls for a shift to local, collaborative, participatory "design thinking" -- starting with the example of 19th-century design thinker Isambard Kingdom Brunel.

Designers -- think big!

Design goes beyond making things pretty or marketable; it shapes systems that can change lives. In the 19th century, the Great Western Railway was imagined as a seamless journey from London to New York, long before 'design' became a profession. Today, approaches like rapid prototyping and community participation have lowered the cost of vital medical devices from $200 to $4 in India. When design thinking focuses on real human needs, it tackles challenges like clean water, healthcare, and education on a global scale.

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TED Stage Talk

Tim Brown: Designers -- think big!