中國有句俗語，無肉不歡。而資料也支持這一點：中國每年的肉類消費佔全世界的 26%，海鮮則是 45%——隨著收入增加，這些數字可能會再提高。影響力投資者張韜會在這場演說中解釋，為什麼讓中國消費者轉向植物性替代產品，對於處理氣候變遷至關重要，並會探討如何將替代性肉類也視為一個巨大的商機，將美味、價格合理的新蛋白質推向市場。

China consumes over a quarter of the world's meat and nearly half its seafood, with demand rising steadily. Introducing plant-based and alternative proteins could help the country curb environmental impact while offering huge business potential. Deep cultural ties to meat and a history of unappealing mock meats make change a challenge, but new products and clever marketing are beginning to gain traction. Transforming China’s menu is crucial for addressing climate change and creating new choices for millions.

China’s Protein Shift Is Essential for the Planet’s Future

替代性肉類是否是讓地球更好的秘訣？

food

climate change

sustainability

china

environment

business

entrepreneur

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TED Stage Talk

張韜: 替代性肉類是否是讓地球更好的秘訣？