Name: 如果廣告很誠實，會如何？
Uploaded: 2024-01-17T15:48:22Z
Duration: 11 min 33 s
Description: 行銷老手席維斯特‧查克多年來都在建立品牌，他意識到他的產業已經向世界推銷了過度消費，造成了毀滅性的後果。他在演說中分享了行銷人如何透過「誠實廣告」來推廣永續性，為地球做出正確的事情，並鼓勵人們在購買前三思。

行銷老手席維斯特‧查克多年來都在建立品牌，他意識到他的產業已經向世界推銷了過度消費，造成了毀滅性的後果。他在演說中分享了行銷人如何透過「誠實廣告」來推廣永續性，為地球做出正確的事情，並鼓勵人們在購買前三思。

如果廣告很誠實，會如何？

Advertising has fueled excessive consumption and environmental harm, nudging society toward overconsumption and ecological collapse. In South Africa, power cuts and climate shocks highlight the urgent need for change. By harnessing creativity, the industry can encourage mindful choices and challenge throwaway culture. Simple, honest campaigns—like promoting plant-based foods or second-hand furniture—can inspire people to rethink what and how they buy.