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广告是诚实是会发生什么？
675,123 views |
西尔维斯特·乔克 |
TED@BCG
• November 2023
Read transcript
经过多年的品牌建设，营销老手西尔维斯特·乔克（Sylvester Chauke）意识到，他的行业因过度消费而向世界推销，并带来了毁灭性的后果。他分享了营销人员如何通过“诚实的广告”来促进可持续发展，这些广告对地球有益，并鼓励人们在购买前三思而后行。
climate change
sustainability
design
business
media
social change
marketing
society
capitalism
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