Name: 广告是诚实是会发生什么？
Uploaded: 2024-01-17T15:48:22Z
Duration: 11 min 33 s
Description: 经过多年的品牌建设，营销老手西尔维斯特·乔克（Sylvester Chauke）意识到，他的行业因过度消费而向世界推销，并带来了毁灭性的后果。他分享了营销人员如何通过“诚实的广告”来促进可持续发展，这些广告对地球有益，并鼓励人们在购买前三思而后行。

经过多年的品牌建设，营销老手西尔维斯特·乔克（Sylvester Chauke）意识到，他的行业因过度消费而向世界推销，并带来了毁灭性的后果。他分享了营销人员如何通过“诚实的广告”来促进可持续发展，这些广告对地球有益，并鼓励人们在购买前三思而后行。

广告是诚实是会发生什么？

Advertising has fueled excessive consumption and environmental harm, nudging society toward overconsumption and ecological collapse. In South Africa, power cuts and climate shocks highlight the urgent need for change. By harnessing creativity, the industry can encourage mindful choices and challenge throwaway culture. Simple, honest campaigns—like promoting plant-based foods or second-hand furniture—can inspire people to rethink what and how they buy.