What if advertising was honest?

Name: What if advertising was honest?
Uploaded: 2024-01-17T15:48:22Z
Duration: 11 min 33 s
Description: After years of brand building, marketing veteran Sylvester Chauke realized that his industry had sold the world on overconsumption, with devastating consequences. He shares how marketers could instead promote sustainability with "honest ads" that do right by the planet and encourage people to think twice before buying.

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Sylvester Chauke |

TED@BCG

• November 2023

After years of brand building, marketing veteran Sylvester Chauke realized that his industry had sold the world on overconsumption, with devastating consequences. He shares how marketers could instead promote sustainability with "honest ads" that do right by the planet and encourage people to think twice before buying.