宜家家居的藍色建築物已经開始“培育”太陽能板及風力渦輪葉片；而在裡面，銷售櫃裡放滿了 LED 燈及回收再製的棉製品。為什麼？因為正如史提夫·霍華德提出：「永續已經從可行變成必行。」霍華德這位居家用品大賣場的永續長，談到他對銷售環保材料的追求及實踐──無論是對企業內還是對全球顧客──並對其他全球性大企業下了挑戰書。

讓我們全力投注於永續產品吧

Sustainability is no longer just a moral choice—it is a critical necessity in a world where three billion people will join the middle class by 2030. From banning wasteful light bulbs to ensuring responsible cotton and wood sourcing, bold business actions can make eco-friendly options mainstream. Companies that go all-in on green innovation drive down costs, support fair labor, and help shape a healthy planet. Every clear target and transparent partnership moves sustainability closer to being affordable for everyone.

Sustainability Must Become Standard, Not a Luxury for the Few

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