How data is driving the future of fashion

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Steve Brown |

TED@Tommy

• November 2017

The fashion industry is on the brink of a revolution. Today, designers have the latest trends at their fingertips with data gathered from Instagram feeds, runway shows and even changing rooms. But if the future of fashion design is dedicated to data, does that mean the death of true creativity? Fashion buyer Steve Brown argues for the opposite: that with more efficient production cycles, designers are free to focus on what they love.