Name: 賽門西奈克：偉大的領袖如何鼓動行為
Uploaded: 2010-05-04T09:31:00Z
Duration: 17 min 47 s
Description: 賽日西奈克有個簡單卻很有力量的模式來告訴我們具啟發性的領導力都以一個問〝為什麼〝的黃金圈開始。他的例子包括蘋果電腦、馬丁路德金恩博士和萊特兄弟—以及失敗的例子如履戰履敗的Tivo（直到最近一場法院的判決才使它的股價上漲三倍）

賽日西奈克有個簡單卻很有力量的模式來告訴我們具啟發性的領導力都以一個問〝為什麼〝的黃金圈開始。他的例子包括蘋果電腦、馬丁路德金恩博士和萊特兄弟—以及失敗的例子如履戰履敗的Tivo（直到最近一場法院的判決才使它的股價上漲三倍）

賽門西奈克：偉大的領袖如何鼓動行為

Great leaders and organizations ignite action by communicating from the inside out, focusing first on why they exist. Instead of just describing features, they share a cause or belief, which powerfully attracts those who resonate with their purpose. When 250,000 people gathered to hear a speech in Washington without invitations or websites, it was shared belief—not information—that moved them. True loyalty and innovation arise when people connect to purpose, not just products or results.