Skip to main content
Skip to search
Ideas change everything
WATCH
TED Talks
Browse the library of TED talks and speakers
Playlists
100+ collections of TED Talks, for curious minds
TED Series
Go deeper into fascinating topics with original video series from TED
TED-Ed videos
Watch, share and create lessons with TED-Ed
TEDx Talks
Talks from independently organized local events
DISCOVER
Topics
Explore TED offerings by topic
Podcasts
Explore the TED Audio Collective
Ideas Blog
Our daily coverage of the world of ideas
Newsletters
Inspiration delivered straight to your inbox
TED Games
Innovative games that challenge you to think differently
ATTEND
Conferences
Take part in our events: TED, TEDGlobal and more
TEDx Events
Find and attend local, independently organized events
TED on Screen
Experience TED from home
TED Courses
Learn from TED speakers who expand on their world-changing ideas
PARTICIPATE
Nominate
Recommend speakers, TED Prize recipients, Fellows and more
Organize a local TEDx Event
Rules and resources to help you plan a local TEDx event
Translate
Bring TED to the non-English speaking world
TED Fellows
Join or support innovators from around the globe
ABOUT
Our Organization
Our mission, history, team, and more
Conferences
TED Conferences, past, present, and future
Programs & Initiatives
Details about TED's world-changing initiatives
Partner with TED
Learn how you can partner with us
TED Blog
Updates from TED and highlights from our global community
SIGN IN
MEMBERSHIP
Type to search
TED is supported by ads and partners
00:00
Visit advertiser
西蒙·斯涅克：伟大的领袖如何激励行动
66,795,500 views
|
Simon Sinek |
TEDxPuget Sound
• September 2009
Read transcript
西蒙·斯涅克用一个简单但是震撼的模型来阐释激励人心的领袖力，这个模型的核心是一个“黄金”圆圈，意思是领袖素质的根本来源是回答“为什么？”。他列举了苹果公司、马丁•路德•金还有莱特兄弟成功的例子，同时以蒂沃（Tivo）数码录像机为失败的典型。虽然蒂沃最近打赢一场官司，使得其股价上涨了 3倍，但是它仍在挣扎中。
business
entrepreneur
leadership
success
TEDx
TED is supported by ads and partners
