Name: 希娜-艾因嘉：選擇的藝術
Uploaded: 2010-07-26T08:36:00Z
Duration: 23 min 51 s
Description: 希娜-艾因嘉致力研究於我們是如何做選擇，以及我們對於自己的選擇有何感受。在TEDGlobal中，她會談談平凡的選擇(選可樂或百事)和重大意義的選擇，同時在她開創性的研究中，揭露了我們在選擇時的驚人心態。

Sheena Iyengar: 希娜-艾因嘉：選擇的藝術

希娜-艾因嘉：選擇的藝術

希娜-艾因嘉致力研究於我們是如何做選擇，以及我們對於自己的選擇有何感受。在TEDGlobal中，她會談談平凡的選擇(選可樂或百事)和重大意義的選擇，同時在她開創性的研究中，揭露了我們在選擇時的驚人心態。

The power and perception of choice are deeply shaped by culture and context. Americans often see individual choice as essential, but experiments reveal that some cultures value collective or guided decision-making. When overwhelmed with too many options—like seven sodas offered in Eastern Europe or critical medical decisions—people may feel anxiety, regret, or even paralysis instead of liberation. True agency emerges not from sheer quantity, but from meaningful, well-understood choices tailored to our backgrounds and needs.