Name: 希娜 亚格尔: 选择的艺术
Uploaded: 2010-07-26T08:36:00Z
Duration: 23 min 51 s
Description: 希娜 亚格尔研究我们如何做出选择--以及我们做出选择时的感受。在TED全球论坛上，她探讨了琐碎的选择（如：可口与百事）和意义深远的选择，并同我们分享了她关于我们做出选择时令人惊讶的态度的突破性研究。

Sheena Iyengar: 希娜 亚格尔: 选择的艺术

希娜 亚格尔: 选择的艺术

希娜 亚格尔研究我们如何做出选择--以及我们做出选择时的感受。在TED全球论坛上，她探讨了琐碎的选择（如：可口与百事）和意义深远的选择，并同我们分享了她关于我们做出选择时令人惊讶的态度的突破性研究。

The power and perception of choice are deeply shaped by culture and context. Americans often see individual choice as essential, but experiments reveal that some cultures value collective or guided decision-making. When overwhelmed with too many options—like seven sodas offered in Eastern Europe or critical medical decisions—people may feel anxiety, regret, or even paralysis instead of liberation. True agency emerges not from sheer quantity, but from meaningful, well-understood choices tailored to our backgrounds and needs.

希娜 亚格尔: 选择的艺术

希娜亚格尔: 选择的艺术