Name: 希娜‧艾恩嘉：如何讓選擇更容易
Uploaded: 2012-01-19T15:46:06Z
Duration: 15 min 48 s
Description: 我們都想要提供客製化的經驗與商品，但是當面對七百種選項時，顧客會無所適從。藉由極佳的研究，Sheena Iyenga向我們展示了商業（與其它行業）可以如何改善選擇的體驗。

我們都想要提供客製化的經驗與商品，但是當面對七百種選項時，顧客會無所適從。藉由極佳的研究，Sheena Iyenga向我們展示了商業（與其它行業）可以如何改善選擇的體驗。

希娜‧艾恩嘉：如何讓選擇更容易

People are making more choices each day than ever before, with one survey showing the average American makes about 70 daily decisions. Research reveals that overwhelming options often lead people to walk away without choosing at all, as seen when shoppers were six times more likely to purchase jam from a display of six flavors than from 24. When financial plans offer dozens of funds, participation rates drop and decision quality suffers. The key to better decisions lies in simplifying choices and making options more understandable.