Name: Sheena lyengar：如何令选择变得更加容易
Uploaded: 2012-01-19T15:46:06Z
Duration: 15 min 48 s
Description: 即使我们都渴望为自己独家定制的体验与产品，顾客们在面对着700多种选择时，仍变得不知所措。以令人惊叹的调查数据，Sheena lyengar, 向我们展示商业（以及其他行业）如何可以改善选择的体验。

即使我们都渴望为自己独家定制的体验与产品，顾客们在面对着700多种选择时，仍变得不知所措。以令人惊叹的调查数据，Sheena lyengar, 向我们展示商业（以及其他行业）如何可以改善选择的体验。

Sheena lyengar：如何令选择变得更加容易

People are making more choices each day than ever before, with one survey showing the average American makes about 70 daily decisions. Research reveals that overwhelming options often lead people to walk away without choosing at all, as seen when shoppers were six times more likely to purchase jam from a display of six flavors than from 24. When financial plans offer dozens of funds, participation rates drop and decision quality suffers. The key to better decisions lies in simplifying choices and making options more understandable.