Alla vill vi ha unika upplevelser och produkter, men när vi möts av 700 alternativ låser sig konsumenterna. Med fascinerande ny forskning visar  Sheena Iyngear hur företag (och andra) kan förbättra upplevelsen när vi väljer.

Hur man gör det lättare att välja

People are making more choices each day than ever before, with one survey showing the average American makes about 70 daily decisions. Research reveals that overwhelming options often lead people to walk away without choosing at all, as seen when shoppers were six times more likely to purchase jam from a display of six flavors than from 24. When financial plans offer dozens of funds, participation rates drop and decision quality suffers. The key to better decisions lies in simplifying choices and making options more understandable.

Too Many Choices Can Paralyze Instead Of Empower

*Think Bigger: How to Innovate*

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