Všetci by sme mali radi skúsenosti a produkty prispôsobené na mieru, ale pri 700 možnostiach, spotrebitelia jednoducho ostanú zaskočení. Týmto novým, fascinujúcim výskumom, nám Sheena lyengar ukazuje, ako nám môžu firmy (a nielen firmy)  vylepšiť zážitok z výberu.

Sheena Iyengar: Ako spraviť vyberanie ľahším

People are making more choices each day than ever before, with one survey showing the average American makes about 70 daily decisions. Research reveals that overwhelming options often lead people to walk away without choosing at all, as seen when shoppers were six times more likely to purchase jam from a display of six flavors than from 24. When financial plans offer dozens of funds, participation rates drop and decision quality suffers. The key to better decisions lies in simplifying choices and making options more understandable.

Too Many Choices Can Paralyze Instead Of Empower

*Think Bigger: How to Innovate*

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