Name: Sheena Iyengar: Kako biranje učiniti lakšim
Uploaded: 2012-01-19T15:46:06Z
Duration: 15 min 48 s
Description: Svi mi želimo prilagođena iskustva i proizvode - no kada su suočeni sa 700 mogućnosti, kupci se zalede. Novim fascinantnim istraživanjem, Sheena Iyengar pokazuje kako tvrtke ( i ostali) mogu poboljšati iskustvo izbora.

Svi mi želimo prilagođena iskustva i proizvode - no kada su suočeni sa 700 mogućnosti, kupci se zalede. Novim fascinantnim istraživanjem, Sheena Iyengar pokazuje kako tvrtke ( i ostali) mogu poboljšati iskustvo izbora.

Sheena Iyengar: Kako biranje učiniti lakšim

People are making more choices each day than ever before, with one survey showing the average American makes about 70 daily decisions. Research reveals that overwhelming options often lead people to walk away without choosing at all, as seen when shoppers were six times more likely to purchase jam from a display of six flavors than from 24. When financial plans offer dozens of funds, participation rates drop and decision quality suffers. The key to better decisions lies in simplifying choices and making options more understandable.