Name: Sheena Iyengar: Hvordan valgprocessen kan gøres nemmere
Uploaded: 2012-01-19T15:46:06Z
Duration: 15 min 48 s
Description: Vi vil alle have specielle oplevelser og produkter -- men når vi står overfor 700 muligheder, stopper forbrugerne op. Ved hjælp af fascinerende ny forskning, demonstrerer Sheena lyengar, hvordan firmaer (og andre) kan forbedre oplevelsen af at vælge.

Vi vil alle have specielle oplevelser og produkter -- men når vi står overfor 700 muligheder, stopper forbrugerne op. Ved hjælp af fascinerende ny forskning, demonstrerer Sheena lyengar, hvordan firmaer (og andre) kan forbedre oplevelsen af at vælge.

Sheena Iyengar: Hvordan valgprocessen kan gøres nemmere

People are making more choices each day than ever before, with one survey showing the average American makes about 70 daily decisions. Research reveals that overwhelming options often lead people to walk away without choosing at all, as seen when shoppers were six times more likely to purchase jam from a display of six flavors than from 24. When financial plans offer dozens of funds, participation rates drop and decision quality suffers. The key to better decisions lies in simplifying choices and making options more understandable.