Mọi điều thành công đều bắt đầu bằng trái tim - ngay cả một kế hoạch kinh đoanh thực dụng nhất, Sharon Price John, CEO của Build-A-Bear cho hay. Bà chia sẻ làm cách nào mình đã có cách tiếp cận lấy mục đích làm trung tâm để cứu công ty gấu nhồi bông đầy tình yêu thoát khỏi phá sản và đem lại lợi nhuận toàn cầu, tất cả bằng một câu hỏi uy lực.

Câu hỏi đã cứu công ty của tôi khỏi bờ vực phá sản

Lasting success is built on heartfelt purpose, not just numbers or strategy. A struggling mall-based company avoided bankruptcy and grew global profits by reconnecting with its deeper mission—a move that sparked a 2,000 percent stock price increase. Rituals like the 'heart ceremony' made the brand a source of comfort and joy for millions. Leading with care inspired employees to embrace change, fueling resilience through a decade of upheaval and even a worldwide pandemic.

Purpose With Heart Outperforms Even the Smartest Business Plan

True organizational purpose goes beyond products and profits and taps into what makes a company matter to people. By reconnecting with its emotional core, a teddy bear retailer bounced back from a $50 million loss and near-bankruptcy to achieve four years of record results and a 2,000 percent stock price surge. The shift began with one courageous question: does it matter if the company exists? Purpose-driven action not only revived business, it created deeper meaning for customers and staff alike.

Leading With Heart Can Outperform Even the Smartest Strategy

Build-A-Bear's pivot from near-bankruptcy to global profitability was anchored on a heartfelt mission: adding more heart to life.

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