Name: The game layer on top of the world
Uploaded: 2010-08-20T08:43:00Z
Duration: 12 min 6 s
Description: In this far-seeing talk, Seth Priebatsch shows how game dynamics are reshaping the world -- from a classroom where students "level up" instead of being graded ,to a pervasive game called "happy hour" that you may already be playing. Get ready to meet the "game layer," a pervasive net of behavior-steering game dynamics that will reshape education and commerce.

In this far-seeing talk, Seth Priebatsch shows how game dynamics are reshaping the world -- from a classroom where students "level up" instead of being graded ,to a pervasive game called "happy hour" that you may already be playing. Get ready to meet the "game layer," a pervasive net of behavior-steering game dynamics that will reshape education and commerce.

The game layer on top of the world

The architecture of social connection is already set, but the real frontier is a new game layer that rewires how people behave. Game dynamics like happy hour, status-driven rewards, progress bars, and communal challenges are already steering daily choices—from the urge to level up in school to the compulsion to water virtual crops. Seemingly simple mechanics can redirect millions, as when Farmville’s crop timers altered the routines of 70 million users. Harnessing these dynamics consciously opens new ways to motivate, engage, and connect for good.