Name: 賽斯．高汀:部落的領導
Uploaded: 2009-05-10T21:34:00Z
Duration: 17 min 9 s
Description: 賽斯．高汀認為網路終結了大眾行銷，而把人類的社會從個體恢復到以前的"部落"形態。為了宣傳這個理念跟價值，"部落"讓平常人也有能力去領導去做大的改變。他力勸大家快點去做這樣的事。

賽斯．高汀認為網路終結了大眾行銷，而把人類的社會從個體恢復到以前的"部落"形態。為了宣傳這個理念跟價值，"部落"讓平常人也有能力去領導去做大的改變。他力勸大家快點去做這樣的事。

賽斯．高汀:部落的領導

The rise of the Internet has ended the era of mass marketing and sparked a return to tribes—groups bound by shared ideas and values. From a city that ended animal euthanasia to a shoe company giving a pair for every purchase, ordinary people are building movements by connecting others who care. True leadership now means challenging the status quo and gathering passionate believers, not just broadcasting messages. Movements begin with a small group and a cause, creating ripple effects that transform communities.

Tribes, Not Ads, Power Lasting Change In The Digital Age

*Tribes: We Need You to Lead Us*

Seth Godin on Squidoo

communication

community

marketing

social media

society

books

leadership

TED Stage Talk

Seth Godin: 賽斯．高汀:部落的領導