Name: Seth Godin--切片土司及引爆點
Uploaded: 2007-04-05T00:11:00Z
Duration: 16 min 47 s
Description: 在這個選擇越多，時間越少的時代裡，我們明顯的選擇就是去忽略一些基本的東西。行銷大師Seth Godin散播出的觀念是，當越壞的、越奇異的想法，比起無趣的那些想法更成功。

在這個選擇越多，時間越少的時代裡，我們明顯的選擇就是去忽略一些基本的東西。行銷大師Seth Godin散播出的觀念是，當越壞的、越奇異的想法，比起無趣的那些想法更成功。

Seth Godin--切片土司及引爆點

The spread of sliced bread was a flop until someone made it remarkable and worth talking about. In today’s crowded marketplace, safe or average ideas are invisible, while truly bold or unusual products catch attention and spark word of mouth. From a billion dollars in Aeron chair sales to milk alternatives tripling sales by breaking category conventions, it is the remarkable, not the merely good, that wins. To succeed, creators must find and delight those who are obsessed, who will eagerly tell others.

Only Remarkable Ideas Thrive In A World That Ignores Average

*Purple Cow*

Take my ideas. Please.

Seth Godin on Squidoo

business

culture

marketing

storytelling

decision-making

TED Stage Talk

Seth Godin: Seth Godin--切片土司及引爆點