Name: 塞斯-戈丁和他的切片面包
Uploaded: 2007-04-05T00:11:00Z
Duration: 16 min 47 s
Description: 在一个有太多选择而时间有限的世界里，我们自然而然会忽视那些平淡无奇的东西。营销专家塞斯-戈丁道出了其中的缘由，就吸引我们的注意力而言，相比那些乏味的，坏的或者是怪异的想法更容易取得成功。

在一个有太多选择而时间有限的世界里，我们自然而然会忽视那些平淡无奇的东西。营销专家塞斯-戈丁道出了其中的缘由，就吸引我们的注意力而言，相比那些乏味的，坏的或者是怪异的想法更容易取得成功。

塞斯-戈丁和他的切片面包

The spread of sliced bread was a flop until someone made it remarkable and worth talking about. In today’s crowded marketplace, safe or average ideas are invisible, while truly bold or unusual products catch attention and spark word of mouth. From a billion dollars in Aeron chair sales to milk alternatives tripling sales by breaking category conventions, it is the remarkable, not the merely good, that wins. To succeed, creators must find and delight those who are obsessed, who will eagerly tell others.

Only Remarkable Ideas Thrive In A World That Ignores Average

*Purple Cow*

Take my ideas. Please.

Seth Godin on Squidoo

business

culture

marketing

storytelling

decision-making

TED Stage Talk

Seth Godin: 塞斯-戈丁和他的切片面包