Name: Set Godin (Seth Godin) o isečenom hlebu
Uploaded: 2007-04-05T00:11:00Z
Duration: 16 min 47 s
Description: U svetu sa previše opcija i premalo vremena, naš očigledni izbor je da samo ignorišemo obične stvari. Marketing guru Set Godin govori zašto, kada je u pitanju zadobijanje naše pažnje, loše ili bizarne ideje imaju više uspeha od dosadnih.

U svetu sa previše opcija i premalo vremena, naš očigledni izbor je da samo ignorišemo obične stvari. Marketing guru Set Godin govori zašto, kada je u pitanju zadobijanje naše pažnje, loše ili bizarne ideje imaju više uspeha od dosadnih.

Set Godin (Seth Godin) o isečenom hlebu

The spread of sliced bread was a flop until someone made it remarkable and worth talking about. In today’s crowded marketplace, safe or average ideas are invisible, while truly bold or unusual products catch attention and spark word of mouth. From a billion dollars in Aeron chair sales to milk alternatives tripling sales by breaking category conventions, it is the remarkable, not the merely good, that wins. To succeed, creators must find and delight those who are obsessed, who will eagerly tell others.

Only Remarkable Ideas Thrive In A World That Ignores Average

*Purple Cow*

Take my ideas. Please.

Seth Godin on Squidoo

business

culture

marketing

storytelling

decision-making

TED Stage Talk

Seth Godin: Set Godin (Seth Godin) o isečenom hlebu