Ideas change everything

Seth Godin o narezanem kruhu

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Seth Godin |

TED2003

• February 2003

V svetu prevelikega števila možnosti in premalo časa je naša najbolj očitna izbira, da preprosto ignoriramo običajne stvari. Marketinški guru Seth Godin govori zakaj so slabe ali bizarne ideje bolj uspešne pri pridobivanju naše pozornosti kot tiste dolgočasne.

V svetu prevelikega števila možnosti in premalo časa je naša najbolj očitna izbira, da preprosto ignoriramo običajne stvari. Marketinški guru Seth Godin govori zakaj so slabe ali bizarne ideje bolj uspešne pri pridobivanju naše pozornosti kot tiste dolgočasne.

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About the speaker

Marketer and author

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Seth Godin is an entrepreneur and blogger who thinks about the marketing of ideas in the digital age. His newest interest: the tribes we lead.

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This talk was presented at an official TED conference.

Read our curation guidelines.

Join an online community of thinkers and doers to spread ideas of your own.