Name: Seth Godin o narezanom kruhu
Uploaded: 2007-04-05T00:11:00Z
Duration: 16 min 47 s
Description: U svijetu s previše opcija i premalo vremena, naš očiti izbor jest da samo ignoriramo obične stvari. Marketinški guru Seth Godin navodi zašto, kada je u pitanju dobivanje naše pažnje, loše ili bizarne ideje su mnogo uspješnije od dosadnih.

U svijetu s previše opcija i premalo vremena, naš očiti izbor jest da samo ignoriramo obične stvari. Marketinški guru Seth Godin navodi zašto, kada je u pitanju dobivanje naše pažnje, loše ili bizarne ideje su mnogo uspješnije od dosadnih.

Seth Godin o narezanom kruhu

The spread of sliced bread was a flop until someone made it remarkable and worth talking about. In today’s crowded marketplace, safe or average ideas are invisible, while truly bold or unusual products catch attention and spark word of mouth. From a billion dollars in Aeron chair sales to milk alternatives tripling sales by breaking category conventions, it is the remarkable, not the merely good, that wins. To succeed, creators must find and delight those who are obsessed, who will eagerly tell others.

Only Remarkable Ideas Thrive In A World That Ignores Average

*Purple Cow*

Take my ideas. Please.

Seth Godin on Squidoo

business

culture

marketing

storytelling

decision-making

TED Stage Talk

Seth Godin: Seth Godin o narezanom kruhu