Name: How to get your ideas to spread
Uploaded: 2007-04-05T00:11:00Z
Duration: 16 min 47 s
Description: In a world of too many options and too little time, our obvious choice is to just ignore the ordinary stuff. Marketing guru Seth Godin spells out why, when it comes to getting our attention, bad or bizarre ideas are more successful than boring ones.

In a world of too many options and too little time, our obvious choice is to just ignore the ordinary stuff. Marketing guru Seth Godin spells out why, when it comes to getting our attention, bad or bizarre ideas are more successful than boring ones.

How to get your ideas to spread

The spread of sliced bread was a flop until someone made it remarkable and worth talking about. In today’s crowded marketplace, safe or average ideas are invisible, while truly bold or unusual products catch attention and spark word of mouth. From a billion dollars in Aeron chair sales to milk alternatives tripling sales by breaking category conventions, it is the remarkable, not the merely good, that wins. To succeed, creators must find and delight those who are obsessed, who will eagerly tell others.

Only Remarkable Ideas Thrive In A World That Ignores Average

*Purple Cow*

Take my ideas. Please.

Seth Godin on Squidoo

business

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marketing

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TED Stage Talk

Seth Godin: How to get your ideas to spread