Name: 森德希尔 穆拉伊特丹: 社会问题的最后一英里
Uploaded: 2010-02-01T08:44:00Z
Duration: 17 min 44 s
Description: 麦克阿瑟奖获得者森德希尔 穆拉伊特丹用行为经济学的眼光剖析了一个棘手的社会问题：有办法解决却还是无法解决。我们知道怎样减少痢疾患儿的死亡率，怎样预防因糖尿病引起的失明，怎样实现太阳能电池技术...但却没有有效实现。为什么?

麦克阿瑟奖获得者森德希尔 穆拉伊特丹用行为经济学的眼光剖析了一个棘手的社会问题：有办法解决却还是无法解决。我们知道怎样减少痢疾患儿的死亡率，怎样预防因糖尿病引起的失明，怎样实现太阳能电池技术...但却没有有效实现。为什么?

森德希尔 穆拉伊特丹: 社会问题的最后一英里

Solving big social problems like child mortality or energy waste often hits a stubborn roadblock: human behavior. Even when life-saving tools such as oral rehydration salts are widely accessible, preventable deaths persist due to ingrained beliefs and habits. Deeply held mental models, like the idea that fluids worsen diarrhea, can override scientific facts. The real challenge is not just inventing solutions but ensuring people actually use them.

Technological Solutions Fail Without Tackling The Human Mind

brain

economics

global issues

health

technology

women

india

public health

TED Stage Talk

Sendhil Mullainathan: 森德希尔 穆拉伊特丹: 社会问题的最后一英里

森德希尔 穆拉伊特丹: 社会问题的最后一英里

森德希尔穆拉伊特丹: 社会问题的最后一英里