Sebastian Guo: Why we need to pay attention to Chinese millennials

Why we need to pay attention to Chinese millennials

If Chinese millenials were their own country, they would have the third largest population in the world, says Sebastian Guo. They are well-educated, super motivated and the largest emerging consumer demographic on the planet. So why is it that the business world is still obsessed with understanding American millenials? In his passionate and perspective-shifting talk, Guo says it time to think outside our western boundaries and focus eastward.

Chinese millennials now outnumber the entire population of most countries, forming a cohort of 400 million. Highly educated and digitally savvy, they have become the world’s largest emerging consumer market, surpassing their American counterparts in influence and ambition. Nearly 100 percent own smartphones and use mobile payments at almost twice the rate of American millennials. Their blend of Confucian values, global outlook, and digital fluency is reshaping how business, culture, and innovation flow worldwide.