山德森‧奧尼: 內容比對的定向廣告有可能救你一命？

內容比對的定向廣告有可能救你一命？

科技產業複雜的演算法是否能在人最低潮的時刻提供支持，而不僅僅是提供有針對性的定向廣告？全球心理健康研究者山德森‧奧尼在演說中以自己的憂鬱經驗為例，說明網絡搜尋行為為什麼能夠提供有價值的資訊，協助洞察自殺的風險，並且在關鍵時刻以非常個人的方式伸出援手，有可能可以幫助拯救生命。

Algorithms that power online ads can also be used to offer help to people contemplating suicide, reaching them in moments of crisis. In Australia, suicide is the leading cause of death for people aged 15 to 44, with many never seeking help before an attempt. By analyzing search behavior, tailored interventions—like landing pages with stories and resources—can guide individuals toward support when they need it most. A recent campaign reached over 120,000 people in just 19 days, showing seven times the typical engagement for online outreach.