Name: 定向推送广告如何拯救生命？
Uploaded: 2023-08-09T14:52:37Z
Duration: 10 min 36 s
Description: 除了推送定向广告外，科技行业复杂的算法能否为身处至暗时刻的人们提供支持？基于他自己抑郁症的亲身经历，全球精神健康研究人员桑德森·欧尼 (Sandersan Onie) 指出网络搜索行为能够为自杀风险提供有价值的洞察，并可能有助于在关键时刻以个性化的方式联系上对方，从而拯救生命。

除了推送定向广告外，科技行业复杂的算法能否为身处至暗时刻的人们提供支持？基于他自己抑郁症的亲身经历，全球精神健康研究人员桑德森·欧尼 (Sandersan Onie) 指出网络搜索行为能够为自杀风险提供有价值的洞察，并可能有助于在关键时刻以个性化的方式联系上对方，从而拯救生命。

Algorithms that power online ads can also be used to offer help to people contemplating suicide, reaching them in moments of crisis. In Australia, suicide is the leading cause of death for people aged 15 to 44, with many never seeking help before an attempt. By analyzing search behavior, tailored interventions—like landing pages with stories and resources—can guide individuals toward support when they need it most. A recent campaign reached over 120,000 people in just 19 days, showing seven times the typical engagement for online outreach.

Targeted Algorithms Can Become Lifelines Instead Of Just Selling Ads

定向推送广告如何拯救生命？

TEDx

suicide

health

marketing

mental health

technology

social media

public health

Life

data

depression

TEDx Talk

桑德森·奥尼: 定向推送广告如何拯救生命？