How targeted ads might just save your life

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Sandersan Onie |

TEDxSydney

• August 2022

Could the tech industry's complex algorithms support people during their darkest times, rather than just deliver targeted ads? Drawing from his own experience with depression, global mental health researcher Sandersan Onie shows how internet search behaviors can provide valuable insights into suicide risk and potentially help save lives by reaching people in a deeply personal way, at a crucial moment.