Name: Organic design, inspired by nature
Uploaded: 2006-08-15T00:11:00Z
Duration: 19 min 16 s
Description: Designer Ross Lovegrove expounds his philosophy of "fat-free" design and offers insight into several of his extraordinary products, including the Ty Nant water bottle and the Go chair.

Designer Ross Lovegrove expounds his philosophy of "fat-free" design and offers insight into several of his extraordinary products, including the Ty Nant water bottle and the Go chair.

Organic design, inspired by nature

Organic forms inspire a new era of 'fat-free' design, where every object is reduced to its most essential and beautiful elements. A single water bottle becomes an icon of mass individualism, while a magnesium chair reflects the intelligence of bone structure. Materials like biopolymers and processes borrowed from evolution promise products that are both efficient and emotionally resonant. By channeling nature’s purposeful strangeness, design can touch the soul and elevate everyday experiences.

Nature’s Blueprint Yields Designs With Maximum Impact And Minimum Waste

biology

creativity