Name: 罗里•桑泽兰：在细节上下功夫
Uploaded: 2010-06-09T09:05:00Z
Duration: 12 min 20 s
Description: 人们通常认为复杂的问题需要用复杂的方法来解决，然而广告大师罗里•桑泽兰德（Rory Sutherland）认为，众多浮华且成本高昂的方案恰好掩盖了那些更简单有效的方法。在这里，罗里通过行为经济学的理论以及令人捧腹的案例，阐述了他的观点。

人们通常认为复杂的问题需要用复杂的方法来解决，然而广告大师罗里•桑泽兰德（Rory Sutherland）认为，众多浮华且成本高昂的方案恰好掩盖了那些更简单有效的方法。在这里，罗里通过行为经济学的理论以及令人捧腹的案例，阐述了他的观点。

罗里•桑泽兰：在细节上下功夫

Organizations often pour resources into grand, expensive solutions, yet simple tweaks can make a much bigger impact. A salt and pepper shaker engraved with 'Stolen from Virgin Atlantic' proved more memorable than costly airline upgrades. In India, giving mothers a kilo of lentils encouraged childhood vaccination better than elaborate campaigns. Behavioral economics reveals that small changes, not massive projects, often shift human behavior most effectively, yet those in charge still chase size and strategy over subtlety.